The #1 Way to Sell Your Home – For Homeowners and Home Builders Alike

Posted: October 7, 2013 in Selling, Uncategorized
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Home EquityYour house has been sitting vacant, or maybe you are days away from moving.  You’ve got that nagging in the back of your mind, “We need to sell! We need to sell!”  I can detail for you several ways to make sure you don’t sell your home!  Read on for a few very recent, as in the last 30 days, situations I have personally encountered:

In Tennesee, when an offer is put in on a home for sale, there is a Time Limit of Offer in the Purchase and Sale Agreement.  The time limit can be as short or as long as the buyer would like.  Usually 24 hours is a reasonable amount of time for a response.  If the contract is not accepted or countered within that time frame, the offer terminates, and the buyer is free to move on.

We all know offers are frequently made in the evenings or on the weekends.  That’s just the name of the game in the real estate world.  So, we put an offer in on a home with a 24 hour time limit.  Two hours before the offer expired, I (working as the Buyer’s Agent) touch base with the Listing Agent.  “Have you heard anything from your seller?”  No response.  Tick, tock… tick, tock… 30 minutes before the expiration, I call.  “Just trying to touch base, let me know what your seller thinks.”  Nothing.  At the exact moment the offer expires, a text message from the Listing Agent, “He’s doing a counter now.”  Well, guess what?  Too late!  The offer is technically terminated.  Now some buyers and Buyer’s Agents will understand, and continue to move forward with the counter offer.  But some will move on to the next home.  The lack of communication and timeliness potentially costing you the sale of your home.

This same home was listed on the Multiple Listing Service (at least it was listed!), though there were no updated pictures of the new carpet and paint.  And most importantly, it had been on the market for nearly two months with no “For Sale” sign in the front yard.  When I went to show it, my buyers even asked, “Are you sure it’s for sale?”  You can imagine how detrimental that can be to the sale of a home.

At another home recently, I arrived to show it to a couple of potential buyers.  There was one problem; no lockbox on the front door.  No instructions in the MLS.  I call the listing office and whoever answers the phone sounds exasperated.  “Did you look on the back door?!”  Ummmmm, this is a new construction home, no sod or grass and it rained about 8 inches in the last 24 hours.  Do you really want me to treck through 5 inches of red clay mud and then walk through your new construction home?  “The builder is about 10 minutes away, he’ll let you in.”  Click.  Tick, tock… tick, tock… 10, 9, 8, 7…  10 whole minutes (or longer) for my buyers to say, “Nevermind, it’s getting dark, let’s go look at something else.”  Potentially costing you the sale of your home.

This same home did not have a lot number displayed visibly.  Anyone who has been out looking at new constructions without a plat map will understand how frustrating this can be.  Additionally, the flyer for the home displayed the incorrect address and list price.  All of which have the potential to cost you a sale.

Another lockbox scenario:  The home for sale is occupied, and I make an appointment to show.  I show up at the home with my buyers, and I can see the lockbox on the front door through the tightly secured and LOCKED glass of the storm door!  No way possible to access it.  So I call the appointment line, who calls the Listing Agent and says they will call me back.  Tick, tock… I call the Listing Agent and leave a message.  No response.  5 minutes go by out there standing in front of the home with buyers.  “Ok, well why don’t we head to the next home on the list.”  Moving on.  Two hours go by, we are well into our home search, and the Listing Agent calls back and leaves a message that the door is now unlocked.  We are on the other side of town and they’ve already found a home that they love.  No thank you, maybe next time.  The lack of communication and timely response which ultimately may have cost you the sale.

Not a lockbox this time, but another lock situation and another new construction home:  We are out and about in the neighborhood.  There are several nice homes that my buyer likes, but we just haven’t found “the one” yet.  I think back to all of the homes I have been inside of in this particular neighborhood, and I say “You know what?  I know you don’t prefer a corner lot, but there is one more out here I think you would like.”  We head over and I access the lockbox and the key fits, but I can’t seem to get the door to unlock.  I wiggle, and jiggle it to no avail.  I go around to the backside and try the backdoor.  No luck.  I call the Listing Agent who DOES answer, but says, “Yeah, I’m aware.  It is difficult to open but keep trying.”  So I do.  Turns out, this one is nice, but not the one for her.  A little over a week later, the same scene.  I have a different buyer, and cannot get the key to turn.  Frustrating!  Why hasn’t this been fixed?!  If it were my listing, I would’ve gone out and changed the lock myself!  I was almost over it, when I inserted the key and twisted once more.  Voila!  It opened.  I am writing the contract on it today.  But how many agents would have stayed and continued to try to open the faulty lock?  Especially when there are 80 other new construction homes available within a mile radius.  There certainly was not timely follow-up, which potentially may have cost you the sale of the home several times over.

Final scenario:  The unhappy sounding, unhelpful agent.  “Good afternoon!”  I say.  “I was out at your listing with my buyer and she is interested.  Is there anything else you can tell me about the home?”  Silence.  “Ummmm, have you had any activity?  Any offers?”  I ask again.  Distractedly, she responds, “Yessss.”  Ok, I think.  This isn’t going far.  “Well, can you tell me anything else about the home?”  Silence.  Possibly even typing in the background.  Again, sounding distracted she says, “It has new carpet and paint.”  I sit there for a moment, yes we saw that on the MLS, and out at the home just now, I think to myself again.  Ok, clearly this conversation is going nowhere.  “Thanks for your time.  Have a good day.”  I explain to my buyer that I can’t offer her any other information, and we move on.  No follow-up or feedback requests that potentially cost the sellers the sale of their home.

Before I tell you the #1 way to sell your home, think about all the factors you consider when it comes time to sell.  You may have been told:  stage your home, clean it, unclutter, price it right, it might not be possible in a market that is down, list it with a popular company or team, hold frequent open houses, etc.  But really…

The #1 way to sell your home is to find a Listing Agent that you can communicate with.

Think about it… Can you get ahold of your Listing Agent at all reasonable times?  Or at least get a timely return call and regular follow-up?  If not, neither can your potential buyers!  Call the listing office and pretend to be a buyer.  Ask for information on the home.  Are they friendly and helpful?  Are you put on hold for 5 minutes?  If so, then it is likely potential buyers will be disregarded too.  Follow up.  Is the sign in the yard?  Lockbox on the door?  Are the flyers accurate?  A great agent will ensure all of these things from the start, but with communication between you and the agent, as well as between the agent and potential buyers can go a LONG way!

It will be much easier on you and everyone involved if you get it right from the start.  Make sure that in the beginning your listing agent is worthy of being HIRED instead of fired later down the road and after money spent.

Cardboard sign with the words "Fired", "Hired

If you are seeking or interested in selling real estate in the Clarksville, Tennessee or Fort Campbell, Kentucky area or know anyone who is, call today or submit your information below.

© Ariel Anderson and https://buyorsellclarksvilletennesseehomes.wordpress.com, 2013.  Unauthorized use and/or duplication of this material without express and written permission from this blog’s author and/or owner is strictly prohibited. Excerpts and links may be used, provided that full and clear credit is given to Ariel Anderson and https://buyorsellclarksvilletennesseehomes.wordpress.com with appropriate and specific direction to the original content.

Comments
  1. Outstanding story there. What occurred after? Thanks!

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